7 Step Weekend

Entrepreneurial Intensive

7 Steps to “Do It Right the First Time”

By

Jo Demetra

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Do you have a product that you are trying to get off the ground?
Are you new to the cut & sew world?
Or a line that just isn’t getting the response you thought it would?
Did you go down too many roads that cost you too much $$$, and still didn’t get you what you thought it would?

If so, this three day program addresses the major steps for developing a product from concept to market…

After spending 20 years in the apparel and accessory industries, both as an entrepreneur of wearable art, accessories and jewelry, as well as working for Fortune 500 companies as a Director of Sourcing and Product Development and a Designer, I created this system to provide you with what you need to have a successful, profitable product or collection.

My Do It Right the First time System will help your business get on track, and side step the pitfalls of the cut-and-sew world.  It breaks my heart to see creative people with fabulous ideas fail because of simple things that they didn’t know and usually don’t learn in school.

This program is designed to address the major steps in developing a product from conception to market.  It gives you lots of information to avoid the pitfalls of product development and manufacturing.  Let me tell you about the workshop:

It is a 3-day intensive that covers all the steps of the program.  You will leave for an action plan for your business and products – which I know will help you to get it right the first time. The outline below is the focus for the workshop. You will leave with an ACTION PLAN for your business and products.

Step 1: Your vision for your product – Now and future.

We will:

• Review your product line and viability

• Determine if it needs protecting

• Analyze its success

• Plan how to build on it.

Step 2: Who is your customer? – Who will buy your product?

We will identify your customer:

• Where do they live?

• What are their professions?

• How old they are?

• How do they spend disposable income?

Step 3: Line development – What makes a strong product line? Even if you are building a business on one product?

• How do you enhance it to make it interesting for multiple purchases?

• What changes can you make to expand your customer base?

• Is the collection balanced?

• Is it current?

• Are you designing for you customer?

Step 4: Product development – Your vision! This is where it all comes alive!

A lot of decisions, choices and considerations:

• Establish your fabric choices and develop fabric for sampling.

• Evaluate your construction functionality- how easy is it to make?

• Sample specs

• Factory evaluations

• Costing

• And more!

Step 5: Distribution channels – Getting it out there.We will discussion the different methods of marketing and selling your product…

The pros and cons of:

• “The Internet”

• Having affiliate relationships

• To do direct mailing and catalogues

• To do wholesale, retail or both

• What is the value of a good sales rep?

• Participating in trade shows and juried craft/art shows.

Step 6: Manufacturing – Guidance in how to get it done!

We will discuss:

• Where to manufacture?

• How to qualify a factory?

• What information does a factory need?

• How long does it take?

• Where is the safety net?

• What will it really cost you to get started?

• Logistics- How do you get your product delivered and where is it stored?

Step 7: Business planning – Getting ahead of the curve! Review your successes and cut your losses.

This is where we will PLAN HOW TO:

• Modify your plan based on performance.

• Launch any new item

• Lay out your annual plan.

Special bonus!

Complimentary workbook and CD with the program outline and all the needed forms.To implement your plan and develop successful products!

Plus+++

You won’t be stranded after the weekend:
One 60-minute call is included within 30 days after the seminar.

The tools for Doing It Right the First Time

June 25th, 26th & 27th
In
Scenic Rockport, MA

After registration, please fill out the questionnaire. Paypal Graciously Accepted.

Not sure if this is for you?  Take advantage of my complimentary 20-minute call to discuss it.

E-mail me here to schedule your call